Compared to sales copy and other branded tactics, modern consumers are more attracted to peer-generated content. Role of Google Reviews in Business SuccessĬustomer feedback has become an integral part of online marketing and outreach campaigns.As a major player in the internet world, Google reviews come to the fore. Despite all the marketing material and coverage, prospects are interested in and trust word of the mouth from people just like them.Įstimates have shown that over 85%of new consumers rely on reviews and testimonials before making a purchase. Online reviews and testimonials are considered to be one of the most important marketing tools. The instant results and seeming more control over the inputs allow businesses to influence consumer choices to augment their revenue streams. The internet has essentially changed the ways businesses operate, from production to marketing and lead generation.
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